In 2014, the Hortensia Herrero Foundation inaugurated a new line of action in the field of contemporary art. The Foundation signed a collaboration agreement with the association of contemporary art galleries of the Valencian Community, LAVAC, making a firm commitment to participate in the event ‘Abierto València’ (Open Valencia) by means of awarding a work of art.
‘Abierto València’ is the joint opening of the start of the artistic season of the contemporary art galleries that are part of LAVAC.
Every edition of ‘Abierto València’ aims to be an unmissable event that attracts collectors, art lovers, experts, critics, curators and artists, but it is also a chance for its name to be known through introducing contemporary art in an open and simple way, appealing to the general public.
The winner of the acquisition prize of the Hortensia Herrero Foundation last year was Juan Genovés.